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What estate agents should know about augmented reality

Augmented reality (AR) is big news. Apple, Facebook, and Google are pushing the tech hard and as they strive to take it to the mass market. And, while until recently, expensive, clunky headsets have thwarted its adoption into the mainstream, that’s all about to change. In fact, according to a recent report, revenue for AR devices and content will reach a whopping $36.4 billion in 2023. That's 11 times higher than the estimated $3.4 billion predicted for 2019.

What is Augmented Reality?

Why it's time to outsource your property photos

It can take less than a minute for a prospective buyer to make up their mind about a home. While, once upon a time, estate agents had to contend with customers being put off before they’d even walked through the front door, today many won’t make it that far. First impressions count, and in our digital age, your properties must be able to impress online.


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