Fed up being held to ransom by online property portals?
Usage of online property portals is at a record high, with research showing that 62% of people factor the portals a firm advertises on into their selection of an agent. So, it’s no wonder that estate agents are spending more and more of their marketing budget on property listing sites.
Of course, there are two players dominating the property portal market. But the duopoly of Rightmove and Zoopla doesn’t work in favour of estate agents; with the cost of advertising on these now ridiculously expensive.