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Usage of online property portals is at a record high, with research showing that 62% of people factor the portals a firm advertises on into their selection of an agent. So, it’s no wonder that estate agents are spending more and more of their marketing budget on property listing sites. 

Of course, there are two players dominating the property portal market. But the duopoly of Rightmove and Zoopla doesn’t work in favour of estate agents; with the cost of advertising on these now ridiculously expensive.  

Today’s property market is getting more and more competitive. In a bid to get ahead, many larger firms are now turning to online to strengthen their lead in the marketplace. And, with forecasters predicting that 50% of homes will be sold online by 2020 (that number is currently just 5%), it’s a savvy move. So, it came as no surprise last year when Savills led a £16m round of funding into digital property start-up and “hybrid-estate agency” Yopa.